There are two ways of sending push notifications – independent installation on your site and using third-party services. Both have advantages and disadvantages. Learn more about it below to be able to choose the type that suits you best.
Two ways of sending push notifications
There are two ways of sending push notifications – independent installation on your site and using third-party push monetization services. Let’s consider both types in more detail.
Independent installation on your site makes it possible to be independent of specialized services and is absolutely free, but it will require some effort. The main requirement is the support by your site of a secure connection over the https protocol, that is, having an SSL certificate. In the absence of such, you will have to buy it.
After purchasing a certificate, you need to create an API. To do this, a regular Google account will do. You just need to log into console.developers.google.com and create a new project based on Google Cloud Messaging.
Another option is to access specialized services that allow you to connect push notifications to your site, which requires the purchase of an SSL certificate. In addition, you can create motivating widgets to attract users more actively. The shortcomings of this method include a two-stage subscription system and the need to pay for intermediaries when the number of users increases. But despite this, working with services makes setting up push notifications much easier.
How to set up push notifications
The average user is unlikely to cope with setting push notifications themselves. It’s easy to add the code to the site but to send notifications you will need to use a special application. Fortunately, the number of services that provide push notifications is really impressive.
The choice of a service to work with push notifications affects the success of the promotion of your site. When choosing a service, consider the following criteria:
• The volume of notifications that you want to send
• Browsers that your customers use
• Required speed of notification delivery
• The necessary level of segmentation and personalization
• The ability to send interactive notifications, as well as the ability of the automatic submission
Moreover, push notifications services allow you to send effective push notifications due to the high level of personalization and segmentation. In addition, you get access to the detailed statistics and can track the effectiveness of your campaign.